It all started with my hair.

Like many women, I struggled with sensitized, weakened hair that was difficult to manage. Despite using hair care products and maintaining good habits, I often woke up with tangled hair that showed signs of friction.

Then I discovered silk.

And I quickly noticed a real difference. My hair seemed less tangled when I woke up, softer and less frizzy. This small change in my routine completely transformed my approach to hair care.

This experience is what inspired Baiana.

I wanted to create a brand designed for women who want to take care of their hair down to the smallest daily details. Silk essentials that combine beauty, comfort, and care, turning every night into a truly gentle experience.

Because taking care of your hair doesn't stop in the bathroom.
It also begins during the night. ♡